Turn Your Brand Into a Business
The CurlfriendAri Playbook by Pitch Play Co.™ is a structured system designed to help creators move from content to clarity, and from clarity to monetization.
Built through real experience. Designed for real execution.
Includes exclusive access to The Ari Wilson Blueprint by Pitch Play Co.™
Why We Partnered with CurlfriendAri
Most creators don’t struggle with effort.
They struggle with direction.
They post consistently. They show up. They build an audience.
But when it comes to turning that momentum into something structured, something that actually functions like a business, they get stuck.
That’s where this started.
The CurlfriendAri Playbook by Pitch Play Co.™ was created through a real journey.
Arielle Wilson, founder of CurlfriendAri, built her platform through consistency, storytelling, and connection. What started as sharing her natural hair journey evolved into a community rooted in education, representation, and confidence.
As a client of Tariq Ali Cayne, Co-Founder, CEO, and Coach at Pitch Play Co., she moved beyond content and into structure. Operating within the Platinum coaching tier, she focused on building clarity in her positioning, strengthening her decision-making, and developing a system behind her brand.
She did not just grow an audience. She built something intentional.
After that process, Arielle became the first Brand Ambassador of Pitch Play Co. This playbook is a direct extension of that work.
what you get
Gamified Missions
Gain access to learning modules designed to feel like a game while retaining the educational feel.
ACCeSS To Our Next Level Coaching
Access a Pitch Play Co. Certified Career Coach* to provide expert guidance to reach your next level.
*Consultation and token required
Personal Career Resources Toolkit
Never feel unprepared for any level of business. We’ve curated knowledge for you to equip yourself.
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150+ interactive missions to teach you the game of business — from mindset and strategy to execution.
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Build and manage your professional relationships like a pro. Schedule follow-ups, track connections, and grow your influence.
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Showcase your best work. Keep your accomplishments, wins, and impact organized and ready for your next opportunity.
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Capture lessons, insights, and strategies as you grow — so your knowledge compounds over time.
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Set, track, and crush the goals that matter most — without losing sight of your bigger vision.
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Plan and promote your personal brand strategically. Build visibility and authority in your space.
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Unlock 1:1 guidance from certified coaches who are both business owners and corporate pros. Real experience. Real results.
What You’re Getting
Immediate access to The CurlfriendAri Playbook by Pitch Play Co.™, including:
The Ari Wilson Blueprint by Pitch Play Co.™
A gamified creator development system built through 50 structured missions designed to turn your brand into a businessA step-by-step system for:
Building your creator identity and positioning
Creating consistent, sustainable content
Developing your personal brand with intention
Turning content into monetization opportunities
Creator-focused tools for:
Content planning
Brand strategy
Audience growth and engagement
Personal brand development
A structured system that helps you:
Think strategically about your content
Build with clarity instead of guessing
Operate your brand with direction
Access to Pitch Play Co. coaching pathways when you are ready to go deeper
All future updates to the CurlfriendAri Playbook
This is not a traditional course.
This is a system designed to help you build in real time.
What Makes This Different
This playbook is built from a real creator journey.
It combines:
Proven creator experience
Structured coaching systems from Pitch Play Co.
So you are not just learning what works.
You are applying a system that shows you how to build it for yourself.
What Happens After You Checkout
You’ll receive a confirmation email immediately
Your Playbook is personally prepared and configured for you
Access is delivered within 24 hours
You’ll receive onboarding guidance so you know exactly where to start
This Playbook is hosted within Notion and is manually set up for each user to ensure a structured and personalized experience. This is why access is delivered within 24 hours.
Each Playbook is intentionally built so you can start with clarity, not confusion.
The Outcome
By the end of this experience, you will not just have content.
You will have:
A clear brand
A structured system
A path to turning your brand into a business
Arielle Wilson“If you’re thinking of working with Pitch Play Co., it’ll be one of the best decisions you’ve ever made!”
Frequently Asked Questions-
We accept returns of unworn garments, tags attached, within 14 days of delivery.
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Online orders have a typical processing time of 3-5 days before shipping. Shipping times will vary based on the option you select at checkout.
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You can buy a digital gift card that can be used online or in person at our New York store.
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Once we've received your return, please allow 7 days for processing. After we've released your refund, it may take up to 14 days to appear in your account, depending on your financial institution.
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We'd love for you to come see us at our flagship location in New York at 123 Demo Street. We're open everyday from 10-4.