Why We Partnered with CurlfriendAri

Arielle Wilson, founder of CurlfriendAri, built her platform through consistency, storytelling, and connection. What started as sharing her natural hair journey evolved into a community rooted in education, representation, and confidence.

She did not just grow an audience. She built something intentional.

That made Arielle a natural fit for Pitch Play Co. At the time, we saw an opportunity to explore a question we believe many creators face:

How do you turn the momentum of your personal brand into something structured, intentional, and built to grow?

Creators put tremendous effort into showing up, creating content, and building communities. But turning that momentum into a sustainable business can require a different set of tools, frameworks, and direction.

That was the idea behind our collaboration.

Arielle became the first Brand Ambassador of Pitch Play Co.™, and together we created the CurlfriendAri Playbook by Pitch Play Co.™, a customized resource designed to help creators think more intentionally about building their brands and businesses.

The collaboration has since concluded, and the CurlfriendAri Playbook is no longer available for purchase. However, this page remains as a record of the partnership and the work we created together.

We are grateful to Arielle for being willing to build with us during that chapter of Pitch Play Co.'s journey.

The CurlfriendAri Playbook was designed as a practical system for creators who wanted to move from simply creating content to thinking more intentionally about their brand as a business.

What We Built Together

The 50-Mission Creator System

A collection of missions designed to help creators take action across different areas of building and growing their brand.

Monetization and Positioning Blueprint

Tools designed to help creators think through how they position their brand, identify opportunities, and turn their audience and expertise into revenue

Your Creator Operating System

A structured framework for organizing the moving pieces behind a creator brand, from content and audience to business development.

The CurlfriendAri Playbook was a limited collaboration and is no longer available for purchase.

"About the Collaboration" Frequently Asked Questions

  • No. The CurlfriendAri Playbook was a limited collaboration between CurlfriendAri and Pitch Play Co. and is no longer available for purchase.

  • The Playbook was created to help creators think more intentionally about building their brands, organizing their businesses, and creating pathways toward monetization.

  • Arielle Wilson is the founder of CurlfriendAri, a platform built around natural hair, education, representation, and confidence.

  • Yes. Arielle became the first Brand Ambassador of Pitch Play Co. as part of the original collaboration.

  • The original Brand Ambassador agreement has concluded. We remain grateful for the opportunity to have collaborated with Arielle and wish her the best in her next chapter.

  • Yes. Pitch Play Co. develops customized gamified workforce development experiences, playbooks, workshops, and educational products for organizations, creators, and communities.